And How to Find and Identify Them for Your Clients
When it comes to getting a brand or business out there in a competitive market, paid searches, email marketing, and organic searching tends to be the top go-to ways to drum up business. But, there’s an even better way to help grow a client’s customer base. And that’s through social media influencing.
From famous You Tubers to a large following on Twitter, social media influencers are a great way to generate brand excitement and engagement, drive sales, and generate leads for more potential clients. It’s also an excellent way to work in brand promotion through partnerships. And with over ninety percent of invest money going into social media marketing, you’re going to have to be able to find these influencers and figure out if they would be a good fit for your clients.
What Exactly is a Social Media Influencer?
Most may think that a social media influencer is simply a person with a huge following on a social media platform such as Facebook, YouTube, or Instagram. And while that is an important part of the equation, a social media influencer can be and do a lot more for your clients.
Social media influencers not only have a lot of followers, but those followers are those that trust that particular person. They follow the social media influencer for a reason and that reason could be an important indicator as to whether or not that particular social media influencer would be right for your client. They also possess the power to help your client’s business as well as build and establish a new customer base and following. If a social media influencer has a substantial number of followers that can also equate to more future customers for your client.
Social media influencers also motivate all those followers to take action on a cause they believe in. This could also translate over to a business they endorse or a product of your client’s that they really love and use all the time. These social media influencers can be used in a number of ways that will benefit your client’s business. From writing up a review on their platforms or to simply making a post that mentions your client’s product. The possibilities and the potential for increased profits will definitely grow.
How Do You Find the Right Social Media Influencer for Your Client?
It’s no secret that a lot of business is drummed up by word of mouth recommendations. Whether it’s family, friends, or a co-worker that recommends a product or service, we’re more likely to try it since that recommendation came from a trusted source. And that’s exactly how using social media influencers will work for your client. But how do you find the right one for your client? Here are a few tips to help you with choosing a social media influencer that will be a good fit for your client:
- Look Over the Content of Potential Candidates:
You need to know if the content and mindset of a particular social media influencer candidate aligns with your client. Look at what they’ve posted on all their platforms and the types of comments followers leave. Pay attention to how they engage their followers with comments as well. - Evaluate the Candidates Activity Level and How Far Their Reach Level is:
It’s important to know how far your potential candidate’s reach is in the social media world. The more followers one has, obviously they’re bound to have more of a reach when it comes to nabbing new customers. You should also pay attention to how active the social media influencer is. It’s ideal to go with someone who is highly active on all social media platforms, meaning they post content frequently and engage with their followers. - Look at Former and Current Client Relationships:
Before you decide to go with a certain social media influencer, you should look at experiences other clients have had or are currently having. This will ensure that there won’t be a conflict of interest or the potential to tarnish your client’s reputation because of another client the social media influencer is also endorsing.
Predicting and Maintaining a Successful Social Media Influencer Campaign.
Once you’ve identified potential social media influencers that match up with your client’s needs and product/services, you’ll want to monitor what sort of return your clients will be getting out of their investment. You’ll need to establish with your client what they wish to gain from getting a social media influencer on board with their company. Perhaps they want more website hits or a broader social media reach. Whatever it may be, you’ll need to pay attention to make sure your choice of social media influencer is going to give your client the results he or she desires.
Before getting ready to launch a new marketing campaign with the social media influencer you’ve chosen for your client, next it’s time to look at other campaigns involving social media influencers that have proven to be successful in the past. Look at what made the campaign successful and how you can use those ideas and influences to make your client’s campaign as success as well.
Using a social media influencer for your clients is an excellent way to get the word out there about your client’s products and services. And with social media platforms having such a wide reach, it’s a surefire way to ensure that your client’s brand will get noticed.
