Online Marketing Tips for New Businesses Owners
Whether you’re an established small business owner, new small business owner, or just getting your start-up out there, online visibility is an important key to making sure your business is getting seen. In fact, it’s crucial that you establish a local search presence at the start. This will help ensure that your business is getting the proper marketing it needs to succeed in the competitive small business world. But with so much information out there on marketing strategies and how to get your business seen, the notion of it all may seem a bit daunting. Where does one begin? There’s no need to panic, however. Let’s look at several quick and easy steps you can take to jump-start that start-up and get your business on track to being visible in the local online searches.
1. Establish your Google My Business Page and Yelp Listing:
This is probably one of the most important first steps to take to get your online marketing visibility established. Google My Business is a vital tool for you as a local business owner. It allows business information, reviews, and networking services all in one place. Yelp is another key tool to use for your marketing as well. With its reputation for being a go-to for customer reviews, it’s also a great tool to use for getting your business’s information out there for others to see.
2. Utilize Your Social Media Platforms:
These days, everyone is on social media. And your local business should be using social media too. Using social media platforms like Facebook, Twitter, and Instagram is the perfect way to advertise your business as no cost to you. And it will help get your business seen by locals, especially if they like your services and share your pages and posts on their own social media sites.
3. Gain Exposure Through Local Websites and Publications:
If there’s a local news channel or newspaper in your area, reach out to them to see if you can get a story done on your new business. This is a great way to get the word out there that you’re open and ready to serve your customers. It’s also a good idea to search out local bloggers or owners of local websites to see if they’d be interested in advertising your business or giving you a mention in an upcoming blog post.
4. Make Sure Your Website is Always Up to Date:
It’s a good idea to check your website on a daily basis to make sure everything is up to date. Be sure your address, email, phone number, and any other contact information are current. Your website is a valuable tool when it comes to local marketing. Make sure the content is always fresh and new as well so that it keeps potential customers interested in what you’re trying to sell them.
5. Get a Blog Up and Running:
This coincides with keeping your website up to date. A current blog is also a terrific way to market your company as well as keep customers informed with what you’re doing with your business as well as what you have to offer them in the way of services. Blog posts are a great way to introduce new product and give your own personal feedback on products you love. Blogs also get your customers excited about products and services, giving you another free advertising tool that is highly effective in the local marketing world.
A current blog is a terrific way to market your company as well as keep customers informed. Click To Tweet
6. Market Your Business Visually:
It’s no secret that a visual picture of a business and the goods and services it offers gives business owners an advantage over their competitors. So, to get the local marketing edge for your business, be sure to take high-quality photos of your products, services, location, and personnel. This will give your potential customers a great visual picture as to what your company represents, how it presents itself, and what it offers. Pictures are also a great marketing tool when used on your social media platforms. The better the picture, the better your chances of having your post go viral and instantly boost up your company’s popularity.
7. Build Your Local Client Email List:
Email is a great way to reach a lot of potential and current customers without having to take up a lot of your valuable time. And the larger your client email list, the better your chances are for more sales and advertising opportunity. Building your client email list can be done a number of ways. You can offer email signups for promotions on your websites. You can also give customers the opportunity to sign up for your email list, so they don’t miss out on new products and promotions. And you can put the word out there on social media that you’re offering special deals to those you join your email list. That way your client list will grow, and so will your potential for more business.
8. Get Involved with Local Events and Promotions:
One of the best ways to market your business is to just get out there in the community and make your presence known. You can host events at your business or even help sponsor local community events. This is a wonderful way to network with more potential customers as well as get your name out there in the local market. It’s also a great way to introduce yourself to the community and build a sense of trust and community ties with the locals.
9. Keep It Going:
Local marketing is an ongoing task that should always be maintained. Just because you started out well with your marketing, doesn’t mean you don’t have to keep it up. Be sure to take that success and build upon it frequently. There’s no such thing as too much online visibility. Once you’ve established your local business, it’s time to maintain it. Always be on the lookout for new and exciting ways to market your business. And don’t forget to keep your reliable means of marketing fresh and up to date!