Managing Multiple Marketing Campaigns

How to Maintain Your Sanity Along with Profits

There’s no question that sometimes managing more than one marketing campaign can get tricky, even for the most seasoned marketer. With more than one client, things have the potential of getting hectic and stressful. Perhaps two clients request something at the last minute or maybe you have clients who communicate poorly yet expect immediate and profitable results. But working with multiple clients at once doesn’t have to be a test of your sanity. To successfully maintain multiple marketing campaigns with less stress and more profit, first it’s time to get back to basics.

What Are the Goals and Benefits of a Marketing Campaign?

It may seem like a ridiculous question to ask, given that you’re in the marketing business, but it’s always a good idea to get back to basics, especially if you find yourself amid several marketing campaigns at once. So, if you are feeling a bit frazzled by the many accounts you’re handling, take a deep breath and ask yourself why clients chose you for their marketing needs? What are the benefits of clients seeking out a marketing campaign in a company such as yours?

Marketing campaigns are at the heart of what it takes to reach out to potential new customers and continue to appeal to existing customers. The goal of a marketing campaign is to tell a story about a client’s brand over a period of time. Benefits include increasing sales and profits, establishing a brand image, introducing new products, increasing product awareness, and generating new customers. And always keep in mind that developing a marketing campaign for your client is about setting specific goals with that client and defining how you’re going to achieve those goals.

Keeping Your Marketing Campaigns Organized

Staying organized while always analyzing the current needs and consistency of your client’s marketing campaign should be a top priority. To do that and keep up with all the needs of your multiple clients, you must stay organized. Here are a few tips to help you stay organized and maintain your multiple marketing campaign accounts:

• Create a Content Calendar-
Record all your ideas and plans for each campaign. This will help with the brainstorming process as well as give you an idea of when specific content should be scheduled. You can use whatever recording program you’re most comfortable with or use a simple Excel spreadsheet. Use your content calendar to track upcoming events for your marketing campaigns as well as product launch dates and any other valuable information needed to ensure the success of your client’s campaign.

• Create Deadlines and Specific Goals-
What are you goals with each individual marketing campaign? Are they measurable? Are they attainable? And are they timely with specific deadlines? These are important questions to ask yourself and your staff working on your multiple marketing campaigns. It’s also imperative to keep your goals realistic and within your capabilities as a marketer. While it’s great to have lofty goals for your clients, it’s not so great to make goal so large that you’re incapable of reaching them.

Don’t Be Afraid to Use Project Management Tools

Managing multiple marketing campaigns successfully can prove to be a difficult task even if you’re the most organized marketer out there. The truth of the matter is, sometimes you might need some assistance…and that’s okay. In fact, a large majority of marketing companies rely on the assistance of project management tools. Management tools can make juggling tasks much simpler. They can help you manage your calendars, tasks, communications, and progress. Some platforms even allow you to add your clients in so that they can see what you’re working on regarding their campaign. So, do the research and figure out what project management tool would work best for your company. Then use it! It can make all the difference in managing those multiple accounts successfully and ease up the stress levels that come with running multiple marketing campaigns.

Always Be at the Forefront of Changing Trends

The world of marketing, especially in the digital world, is always growing and changing with new trends, hot topics, and current fads and it’s important you as a marketer stay on top of the changes to make sure your multiple clients will experience a successful marketing campaign. This means being aware of current trends though social media and advertising markets so that you know exactly what to market to your client’s customers as well as when. Timing is everything in the world of marketing.

Do You Have Adequate Resources to Handle Your Multiple Campaigns?

Obviously, this is a question you should know the answer to before deciding to take on multiple clients. But sometimes the over-eagerness and excitement of acquiring new clients might cause you to not look into the question of whether you’re equipped to handle the multiple campaigns. So, it’s important to identify your available resources, including employees to make sure you can take on more clients. Having the proper resources in house will not only take some of the pressure off you, but also ensure that you are well-equipped and ready to handle those multiple accounts.

Managing multiple marketing campaigns doesn’t have to be stressful and all time consuming. Though it can be if you and your company aren’t properly prepared for the job. But with plenty of preparation and steps taken that will help get your organized and ready, you should be able to run those multiple accounts successfully with less stress and more profits!