Building a Brand by Listening

How Paying Attention to Clients Helps Boost Your Brand Inspiration for a great branding strategy can come from many places and some of those places can be very unlikely and therefore possibly looked over. However, one of those more unlikely places is one of the simplest ways to boost your brand and that unlikely inspirational […]

Blockchain for Digital Marketing

Digital Advertising’s Latest Experiment Could the use of blockchain be the next big thing for the digital advertising world? It’s definitely an interesting and innovative concept in the world of digital technology, but will it play a part in upping the ante in the digital marketing game? To answer that question, let’s first take a […]

How to be More Successful

Try Doing These Usually Uncomfortable Things When it comes to investing in your career, being successful at what you do is probably one of the most important life goals you’re working towards. We all want to be successful, but there may come a time, either in your career search or within your current career where […]

Trademark Basics

How Create a Strong Brand for Your Company When it comes to branding your new business, there are a lot of things to consider. Of course, there’s the task of coming up with a company name, but there’s also branding your products and services, as well as potential slogans or tag lines to consider. And […]

Naming Your New Business

Five Strategies to Successfully Branding your Startup You’re ready to launch your new company and you’ve got pretty much everything you can think of planned out and strategized, from a business plan to location and services provided. There’s just one thing you’ve yet to come up with; a name for your company. Figuring out what […]

Encouraging Customer Reviews

How to Persuade Customers to Leave Your Business a Review When you’re looking for a recommendation, be it for the best local pizza or a digital marketing agency with glowing reviews, most likely the first thing you’re inclined to do is look for reviews from others who have already experienced a business’ products and services. […]

Growing Your Digital Marketing Agency

5 Ways to Bring in New Customers When it comes to running a successful digital marketing agency, there are two main, key components it’s important to focus on. First you want to make sure you are delivering excellent results for your clients and second you’ve got to make sure you are continuously generating new business […]

Empowering Your Brand’s Purpose

How to Find the Pivot Point and Boost Your Brand When it comes to running your business, thoughts of empowering your brand may be one of the last things on your mind. As a company owner, you’ve got to think about cash flow, staffing, sales, marketing, and HR hiring and firing issues. While having all […]