The Many Changes in the Advertising World The advertising world has undergone immense change over the past several years. TV, print, and other “traditional” forms of advertising are no longer as popular as they once were, but that doesn’t mean that these traditional advertising channels are irrelevant, far from it. However, newer advertising channels offer […]
The Shakeup of Digital Advertising 2017 turned out to be the “year of the bitcoin.” The cryptocurrency enjoyed huge price swings, or suffered, depending on your point of view. It was a wild ride and along the way, bitcoin dragged the concept of alternative, non-government currencies and also blockchain technology into the mainstream. While bitcoin […]
and What It Means for Marketing Artificial intelligence, or AI for short, might just be the hottest “buzzword” in the world right now. Everyone is talking about artificial intelligence, Bill Gates, Elon Musk, thought leaders in nearly every industry, governments, the number of people and organizations interested in AI is essentially uncountable. In this article, […]
and How to Improve It Did you know that your Facebook ads are given a relevance score? It’s a score from 1-10 that looks at how relevant your ad will be to your target audience. This score is very important for your Facebook ad campaigns. Worried you’ll get a low Facebook relevance score? Fortunately, there […]
Instagram is Becoming a Popular Resource for Small Businesses Instagram offers a great way to drum up attention for your great products or fantastic services, as well as your business in general and with Instagram being the second most utilized social media network, the platform offers excellent opportunities for you to do so. However, the […]
Think Local, Act Local Link building is considered the second most important aspect of search engine optimization for local businesses because Google and other search engines consider inbound links to be very important factors when ranking your website for search results. Only Google My Business signals are believed to be more important than inbound links […]
To post or not to post? That is the question Many small businesses and even digital marketers don’t know how often they should be posting on social media. In truth, there is no one right answer and usually how often you should post depends on your audience. However, there are some broad strokes you should […]
A Few Myths About Facebook Posts Facebook is now a vital platform for small and medium enterprises (SME). Facebook has roughly 2 billion (yes, with a B) registered users. It seems like everyone who owns a computer has a Facebook profile. That may be an exaggeration, but only slightly. With nearly 1.4 billion daily active […]
Steps to Take to Find the Perfect Fit for Your Company If you’re looking to have your website redesigned or perhaps rebranded, you might even want a complete website makeover that keeps your company fresh and relevant, but have no idea where to start. This article will cover the things you’ll need to consider when […]
How to Make Big Gains in a Short Amount of Time When it comes to a new startup it can often prove difficult finding ways to get the business to take off or succeed right out of the gate. Some startups might seem as though they are an overnight success, while others just really […]
