Who would have thought? 40 years after the first promotional email went out, email marketing has become the number one driver of customer acquisition and retention. It has changed tremendously in these past four decades, and every year brings at least one new trend that businesses of all sizes follow. What are the top email […]
How to Calculate Instagram Engagement Rate If you’re trying to determine the percentage of your audience that regularly engages with your content, then you need to know how to calculate your Instagram engagement rate. Engagement on Instagram refers to the average number of comments, likes, and saves on a post. Because an engagement rate indicates […]
Your average website visitor is a tough nut to crack Some are skittish, the slightest auto play sound or popup sending them scurrying. Others are skeptical. Even if you offer a great deal, they might think it’s simply too good to be true. Others simply take a long time choosing. Converting customers requires a salient […]
Creative Marketing Ideas Will Get You Traffic Every marketer and aspiring marketer want to discover the “next” world-changing marketing technique. It’s easy to understand why. The marketing industry is one of the fastest changing and evolving industries around. At the same time, marketing is one of the most vital processes for any business. However, while […]
and Creative Wizards Without Crimping Their Style In a world where manual work and simple intellectual pursuits are increasingly being dominated by robots and AI, creative work is becoming all the more important. From artists creating pieces of history to ad agencies crafting rocking marketing campaigns and innovative disrupters working in a wide range of […]
The customer is always right Okay, if you’ve spent enough time in the service industry, you’ve probably concluded that the customer is, in fact, not always right. Yet when it comes to difficult clients, there are better methods than simply blowing them off or turning them away. Instead, it’s important to engage with clients in […]
Try These Helpful Tips to Fix it It can happen to even the best of the best in the marketing world. At first your marketing campaign is going great. It started off well and has continued to be successful. The problem is, somewhere along the line, the campaign started breaking down and the results weren’t […]
The Average Person will be Exposed to Roughly 4,000 Adverts Per Day From jingles onto the radio, to the countless billboards, posters, and other ads we pass on every drive and walk, people are exposed to tremendous amounts of advertising. Open up your email inbox, check your text messages, there’s a good chance that you’re […]
How to Stay Ahead While Keeping Your Customers Satisfied There’s no question that the “Digital Age” has changed the way we do business, advertise to our customers, and stay on top of things when it comes to customer service. The current world of everchanging technology and the rise of social media platforms has offered not […]
How to Maintain Your Sanity Along with Profits There’s no question that sometimes managing more than one marketing campaign can get tricky, even for the most seasoned marketer. With more than one client, things have the potential of getting hectic and stressful. Perhaps two clients request something at the last minute or maybe you have […]
