By Sib Santos It depends. One thing is for sure, the media landscape has transformed over the past decade and end consumers are seeking new ways to find trustworthy information. New platforms to connect with potential customers are launching almost daily, and consumers of all demographics are engaged with social media and content on a […]
Globally, SaaS market revenues are projected to grow to $113.1 billion by 2021. (Gartner) When choosing the appropriate SaaS sales strategy to meet your growth goals, it is best to go evergreen with tested and scalable approach leveraged by high-growth SaaS platforms. Look at what SaaS unicorns like Slack and doom are doing to get […]
The sales conversion funnel is at the heart of any SaaS marketing strategy. Unfortunately, sometimes after these funnels are created, not enough effort is spent in their review, analysis, experimentation, and modification. When sales begin to trail off, marketers are often inspired to review the funnel and look for problems. However, in this dynamic online […]
The challenging field of digital Marketing is often made more difficult by a vocabulary that is sometimes misused and misunderstood. Two terms that are commonly used interchangeably are content marketing and inbound marketing. While there is a close relationship and overlap between these two concepts, they are not merely two expressions of the same thing. […]
Inbound Marketing remains one of the most effective tools in your organization’s arsenal to generate more high-quality leads. Targeted leads are the lifeblood of growing revenues, and it is more challenging than ever to keep that pipeline flowing and your business growing. Understanding the unique challenges faced with inbound marketing vs traditional outbound marketing is […]
In this age of the internet and advanced technology, it is not unusual to monitor employees especially if we talk about big companies. Also if you own a startup or a small business, you will want to keep expenses minimal in terms of time savings as well as bills for mobile and other costs that […]
So you’re ready to take the leap. You’re going to strike out on your own, be your own boss, chase your own dreams (and profits.) Good for you! Now, let’s get back to reality. First off, most businesses aren’t get rich quick schemes. And even when you work for yourself, you’ll have to answer to […]
Digital marketing is a powerful tool for generating leads, drumming up sales, and building an audience. However, digital marketing is a tricky, intricate field and many companies find themselves spending money and resources, but not producing results. drumming up sales, and building an audience. However, digital marketing is a tricky, intricate field and many companies […]
Email marketing Email marketing is an excellent way to increase your brand awareness, stay in touch with your subscribers and build a strong relationship with them. And the more your email list grows, the greater your enthusiasm to send your audience useful, entertaining emails to enjoy. But how do you know what would most appeal […]
Who would have thought? 40 years after the first promotional email went out, email marketing has become the number one driver of customer acquisition and retention. It has changed tremendously in these past four decades, and every year brings at least one new trend that businesses of all sizes follow. What are the top email […]
